Real Madrid to become the first football club to launch a VR channel

Real Madrid have announced that they will become the first football club in the world to have their own virtual reality and 360° video channel.

The Spanish giants and winners of the Champions League for the past two seasons in a row have agreed a deal to collaborate with The Dream VR, a company who claim to have reach in more than 180 countries around the world, and will distribute the club’s content on their native 360° and VR player.

Real have said that they will start broadcasting content from Monday, and that will be available on a free mobile app on both Android and iOS. The club have also announced that they plan to populate the app with new content every month.

The move is the first by a football club to get into VR in a way which is concerted and organised. So far, we’ve seen a lot of clubs play around with the technology, dipping their toes in the water to test it out. At the moment, there probably aren’t enough fans out there with VR equipment for most clubs to justify the spend on quality content, though Real Madrid, who can count more than half a billion fans on social media and who are one of the richest clubs in the world, are in a much better position to go all out.

This will be one to keep an eye on. Will fans buy into it knowing that they’ll continue to get content every month from Real? And will developments like this – that is, endorsements from some of the biggest names in sport, entertainment and music – be what VR needs to penetrate into more homes around the world?

It probably all depends on how good the content is and whether it can differentiate itself significantly from the content fans can already get on other platforms.

About author

Chris McMullan
Chris McMullan 772 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Bayern Munich CEO calls on UEFA to bring Champions League games back to German Free to Air

The CEO of the German football giants believes that the country’s ‘different’ football culture explains sharp decline in viewing figures after the Champions League went behind a paywall.

Goal and Twitter agree a deal to stream Champions League knockout games in Asia

Twitter and Goal will stream Champions League knockout games live on the social media platform in South East Asia after the two parties struck a deal.

UEFA launches Champions League profile on WeChat to boost Chinese engagement

The Champions League is followed worldwide and UEFA is seeking to capitalise on that by increasing its digital presence in China.