Football

AS Roma and Chelsea show the return of the Champions League is a good time for innovation

Roma pay tribute to Edin Dzeko ahead of Champions League tie and hype fans up for a big night.

True Geordie, WillNE and Stephen Tries partner with Ball Street to launch XO

Football social media marketing specialists Ball Street have teamed up with some of the UK’s leading YouTube talent to launch a new sports channel, XO. The True Geordie (710k subscribers),

SOLIVE and CONCACAF partner to bring premium social media content to fans

SOLIVE, the live-publishing software, and the Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an agreement to ensure maximum awareness of its competitions on social media. Starting

UNILAD Esports to take the final roster spot in Gfinity’s Elite Series Season Three

Gfinity yesterday announced that UNILAD Esports, backed by its global media powerhouse namesake, has signed-up to the Elite Series for Season 3 replacing Reason Gaming. With a £250,000 prize pot

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

£400k per social media post? Neymar and co are the new media superstars

The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.

Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness

Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.

Social Chain acquires ‘The Football Republic’ from FreemantleMedia

The Social Chain Group has acquired the high reaching network of sport social media channels, The Football Republic (TFR), from FremantleMedia.

Los Angeles Football Club (LAFC) announce multi-year partnership with YouTube TV

The Los Angeles Football Club (LAFC) today announced a multi-year partnership with YouTube TV

This Deadline Day may be big, but social will not reach summer levels of hype

This transfer window has seen plenty of big money moves, but the social media hype has not reached summer levels.