Football

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are

Facebook Watch tab to change the way we interact with sports teams, starting with Real Madrid

As Facebook looks to expand on the success of the ‘Live’ video platform which came to life over a year ago, the social media platform has rolled out its new

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

Fox Sports use Virtual Reality for live football broadcast

Virtual Reality (VR) has slowly been pushing its way into the football world for a while now, and on Saturday it took another step forward. Fox Sports Eredivisie and Beyond

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and

Standard Chartered release stunning virtual reality tour of Anfield

Standard Chartered Bank have released a stunning 360-degree tour of Anfield. The video – narrated by club legend John Barnes – features a unique look at the stadium’s most iconic spots, capturing a

Portsmouth FC bring Augmented Reality to Matchday Programmes

Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.

adidas use augmented reality to help launch new Scotland kit

In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.