Football

Your Digital Sport Morning Briefing: Tuesday 28th Nov

This is the first in what is hopefully a long daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you

Bristol City show the power of social media to EFL Championship football clubs

It looks like goal gifs are the new starting lineup gifs. These days, football clubs are beginning to notice that social media is more than just a chance to stay

Weekly Wrap: Inter Milan innovate using their history while Bayern Munich look to the future

After Manchester City and Juventus signed deals with OTT streaming services Amazon and Netflix to create behind-the-scenes docuseries, and after Real Madrid launched a similar series with Facebook in recent

Former Manchester United player could show US Soccer how it’s done

The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a

Bayer Leverkusen’s impressive efforts to grow in North America could be about to bear fruit

Football clubs are the kind of institutions which are looked up to in a community. As pillars of their surrounding areas, there has always been some obligation to embody the

Bayern Munich to bring together global digital innovators for 4-day hackathon

German football giants FC Bayern Munich have announced today that they will hold their very first hackathon event, to take place at the Allianz Arena in Munich from 19 to

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

Inter Milan launch exciting new media project to celebrate club’s history

The last few months has a trend has been growing among football clubs who are moving into the content creation sphere like never before. Recently, we’ve seen Juventus partner with

Weekly Wrap: Arsenal and Man City take centre stage, but Facebook and Amazon are the story

This week’s social media news might well be dominated by questions over whether it was right for Arsenal’s Twitter account to tweet directly to a journalist whose combined 11 ahead

Liverpool add daily club briefing video to Echo Show to keep fans abreast of news

Liverpool have announced that they will become the first Premier League football club to enable a video flash briefing on Amazon’s new Echo Show which, just like the Echo and