Football
Man United’s ‘classy gesture’ to Arsenal shows how football reflects on its lost past
On the occasion of Arsene Wenger’s final trip to Old Trafford as Arsenal manager, football reflected on its own lost past.
Liverpool star completes contract signing with his own signature move
Liverpool announce that Roberto Firmino has signed a new contract with a video of him sealing the deal with his own signature move.
Voting in the Football Blogging Awards is underway – and some big names are involved
Voting for the 2018 Football Blogging Awards is now open ahead of the gala event on May 17th at London’s iconic Alexandra Palace. Info on tickets is included.
PSG use digital LED boards to bring different ads to different countries
Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.
Roma and Liverpool’s mutual respect is the natural way to gain new fans
As football clubs look abroad for new fans, Roma’s respect for Liverpool might leave them in a more natural position to accrue more new supporters.
Man United the perfect example of using GDPR law to reinforce bond between club and fans
With GDPR legislation coming into effect next month, Manchester United are the perfect example of how to use the change in the law to foster the “covenant of trust” between clubs and fans.
We have entered a new era of social media – so what happens now?
Ten years ago, social media was a novelty, now it is just a banality of everyday life – so what happens next?
The Social World Cup: From Russia with love (so hit like and subscribe)
Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.
FA Cup Furore: Outrage shows why ‘personality’ is so hard to achieve on social media
The weekend saw Harry Kane ‘mocked’ by the official FA Cup account. But should this mean that social media can’t be about personality for UK sports organisations? I hope not.
If England fans aren’t going to Russia, how will they be consuming the World Cup?
As the World Cup in Russia approaches, the data gives insights into how football fans will be consuming the tournament.
