Football

Portsmouth FC bring Augmented Reality to Matchday Programmes

Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.

adidas use augmented reality to help launch new Scotland kit

In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.