Football

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking

Man United and others to take perimeter boards to the next level through AR

After launching in Spain, and at the end of last season in Germany, a number of Premier League and EFL clubs have invested in new perimeter technology this season, which

AS Roma become the first football club to take to social media platform Steller

AS Roma, living up to their billing as one of the most innovative clubs on social media, have become the first football team to sign up to the Steller social

Man United chief predicts major development in TV rights landscape

Amazon and Facebook will join the bidding for Premier League broadcast rights, or so predicts Manchester United chief Ed Woodward. On a regular conference call with investors, Woodward made the

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

Facebook’s new addition could give us a glimpse of its video strategy

We know now that Facebook has changed its tack somewhat with regards to what it’s doing in sport. We know that live video is still key to its output, as

Esports is at a crossroads, and lessons from FIFA should be taken on board

Today at the Betting on Sports Conference at London’s Kensington Olympia, some of the morning’s focus was on esports and the role the sector plays in the betting industry. For

Are Sky and the EFL teaming up to future-proof their output?

This week, big news broke about the future of live-streaming and sports broadcasting in the UK, with the revelation that Sky Sports and the EFL will stream midweek games from

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are