Football

Man City try out Facebook polls, as social media platforms try out real-time engagement

It was only last week when Facebook rolled out its new GIF poll feature, allowing users to vote on their answers to questions based on an above GIF. The first

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

World Cup 2018 Series: How Russia became a football country

This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,

Weekly Wrap: BBC pledge more sport and there’s some good news for Sunderland at last

The BBC has pledged 1000 extra hours of sport to be shown live on iPlayer and the BBC Sport website, in a move which is sure to be to the

Sunderland pick up ‘Best Fan Engagement’ award at 2017 Football Business Awards

Last night, the Football Business Awards took place at the Tobacco Docks in London, celebrating the achievements of those behind the scenes in the football industry. Thank you firstly to

Real Madrid make Weibo their official social media partner in China

Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the

Chelsea launch Technology Hack aimed at enhancing the fan experience

This week, the Chelsea Foundation have launched their first ever sports technology hack at Stamford Bridge. The event lasts all week and brings 15 sports technology businesses together to learn

AS Roma launch creative quiz to get their fans up for the Chelsea game this midweek

After a week off last week to allow for a myriad of domestic competitions all around Europe, the Champions League is back this midweek with a repeat of the ties

Bayern Munich’s use of Instagram Stories polls shows how useful it can be to clubs

The new Instagram Stories voting function is less than a month old, and as such, we’re still getting used to it. When new functions arrive, it always takes a while

Weekly Wrap: Man United try not to suffer the same fate as Arsenal as Man City and Southampton win at YouTube

With so many football competitions for the country’s biggest clubs, it’s no wonder that the Carabao Cup gets short shrift. It is the least prestigious of the trophies that the