Football

New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There

Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For

Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

West Ham could be a clue to how other clubs approach esports

West Ham United became the first Premier League football team to sign up an official esports gamer when Sean ‘Dragonn’ Allen signed for the club in May 2016. Almost a

Leaders Week insights start in earnest

The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and

Man City and Chelsea Instagram gaffe reveals hypocritical nature of football news

You’ve heard the one about the footballer’s social media gaffe by now, i’m sure. Victor Anichebe and Daley Blind are etched in the mind these days, whilst countless others have

Italian giants launch Inter Media House

Inter Media House has been devised to meet the needs of millions of fans so they can enjoy access to the club wherever they are. The project was announced today