Football
How Real Madrid and the Champions League make the most of Ronaldo magic on social media
After Cristiano Ronaldo’s stunning overhead kick against Juventus, the official accounts of Real Madrid and the Champions League showed how to make the most of a moment of magic.
How MLS’s digital strategy allowed Zlatan fever to spread worldwide
Zlatan Ibrahimovic’s sensational performance for LA Galaxy allowed MLS to capture the attention of football fans around the globe.
Liverpool have just proved another old internet truism
After Bayern Munich proved the internet still loves cats, Liverpool are proving kids’ reactions are also still in vogue.
Aston Villa launch a Messenger chatbot in build-up to club football’s return
Villa’s attempt includes a machine learning element which will make the chatbot better over time.
How Premier League clubs are dealing with the international break on social
The international break is an awkward time for clubs and their fans – here’s how some Premier League clubs are dealing with a fortnight away from some of their key men.
At BT Sport, Football Italia knocks the internet into the back seat
BT Sport are celebrating 90s nostalgia hard – and their Twitter account proves it.
Liverpool use Facebook Live donation tool to raise money for LFC foundation
Liverpool to use Facebook Live donation tool to raise money for club’s charity, the LFC Foundation.
Arsenal Innovation Hub’s six finalists aim to change the fan experience at the Emirates Stadium
Arsenal’s innovation hub sees six finalists hoping to work further to transform the fan experience at the club.
Man United make second huge splash exactly one month after their last
Manchester United finally announce the launch of a women’s team exactly one month after finally launching a YouTube channel.
Bayern Munich prove an old adage: That cats rule the internet
Bayern Munich’s all-time record for most-liked post on Instagram is thanks to spotting a moment and running with it… and a cat.
