Posts From Chris McMullan

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week

Gatorade’s new spot combines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

Digital Sport London: The Battleground for New Tech Talent

Digital Sport London’s next event focuses on how sport can learn from other industries where

Tottenham go hard on social media to welcome in the new stadium and make it feel like home

Tottenham’s new stadium looks great, but it’s not yet home. Going hard on social media can change that.

YouTube’s biggest influencer football team Hashtag United net Snack Media as Digital Partner

Hashtag United and Snack Media have announced a new partnership.

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind

Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel of The FA, Bleacher Report and Fantastec MD Steve Madincea,

Key takeaways from Imagen Technology Summit: The Future of Video

Some thoughts from Imagen’s Future of Video Summit.

Snack Media research reveals only 26% of rugby fans can correctly name official World Cup sponsors

New research reveals how rugby fans will consume the 2019 World Cup.

Sports Technology Awards signs The Sporting Club as new global partner

The Sporting Club will serve as a partner for this year’s Sports Technology Awards.