Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week

On Monday, Gatorade launched their ‘Make Them Sweat’ campaign – a new ad campaign which comes just in time for this week’s Champions League quarter finals.

The spot follows two men whose teams will be at the centre of this week’s action: Lionel Messi, who is used to the big stage, and Gabriel Jesus, whose Manchester City side are among the favourites to lift this year’s trophy – and perhaps with it, an unprecedented quadruple.

Gatorade’s campaign brings together a number of the company’s footballing rights and presents them in the same ad: that is, their partnerships with the champions of Spain and of England, as well as of the Champions League, whose iconic star-clad ball can be seen in the ad.

It also incorporates the work of some talented designers, and promotional digital materials which will supplement the spot come in the form of gif stickers from Dan Leydon, the illustrator who has worked with a number of clubs and broadcasters to create popular hand drawn imagery.

“This campaign brings a light-hearted tone to a common motivator of the world’s best athletes: make your opponents sweat,” said Emiliano Di Vincenzo, General Manager, Gatorade International.

“Gatorade is proud to work with the world’s best athletes – from the pitch to the court to the track. Gatorade is backed by the sports science research to help athletes improve and maintain their performance. And we know no matter the sport or playing field, the best athletes are the ones putting in the work and performing at their best, while their competition chases and sweats to keep up.”

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Chris McMullan
Chris McMullan 825 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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