Posts From Chris McMullan
Strategy of Champions: How Surrey Cricket celebrated County Championship victory online
With a membership of over 11,000, Surrey Cricket is one of the biggest county teams in the country, and despite the fact that only Yorkshire have more County Championship wins,
Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy
Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.
Eleven Sports’ El Clasico coverage to be fronted by YouTube star Spencer Owen
Eleven Sports bring Spanish language commentary to La Liga games, while Spencer Owen will front the coverage of El Clasico this weekend.
DSLondon – What can US and UK Sports learn from each other?
What US and UK Sports can learn from each other – October’s Digital Sport London event.
FC Bayern launch lite version of their website for fans with poor internet connections
FC Bayern launched a lite version of their website as access to good internet connections is brought into the spotlight.
Not the time for posts: What do players do on social media when results go wrong?
When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.
House of Highlights, Organic Growth and Getting the Brand Balance Right
House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?
The Premier League launches its own esports league – the ePL
The Premier League has launched its esports league – the ePL – and shows being big and professional means you don’t have to be the first to innovate.
What are the real questions we need to be asking about social media marketing
At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.
Five things we learned from SportsPro The Brand Conference
SportsPro’s The Brand Conference took place this week, here are some key learnings we took away from it.
