As we head into the final week of the 2018 NFL London Games, it seemed like the perfect time to take a look at how US and UK sports can learn from each other.

After 11 years of bringing games to London, the NFL is probably the best practiced sports league when it comes to moving regular seasons around the world. Other sports tour from week to week, bringing their game around the world, but leagues like the NFL or the Premier League are historically static, clubs are representative of their cities and their areas, and bringing them to new countries for serious games that aren’t pre-season friendlies is a big deal.

The NFL has been doing just that for years, but recently La Liga in Spain has decided to take a regular season game to the USA – and other leagues in Europe might well follow suit.

Now, the question must be how they manage to do things as well as the American giant has done it. The NBA have taken a similar approach in the UK, MLB appear to be taking steps to bring regular season games to these shores, too. But going the other way European / UK sports have a lot to learn.

And with the growth of sports like football and even rugby in the USA, US sports can certainly learn a thing or two from European games, too.

With Sportradar, the NFL and the ECB, we’ll be exploring just what we can learn from each other. Who’s doing things well, why are they having such success, and what nuances are the most important to look out for when trying to grow a sport in a new territory?

Come and join us on 25th October in central London – we hope to see you there!