Archive
Halloween gives teams a chance to show the personalities under their masks
Halloween has arrived and sports teams around the world are celebrating.
DSLondon – TV to Digital: The changing face of sport on TV
Join us in central London in November for a discussion on OTT, live streaming and the future of sport on TV.
On-field advertisements distract viewers during the Bledisloe Cup
Bledisloe Cup match between Australia and New Zealand saw problems for CGI on-pitch advertising a year before the technology is due to be used in the World Cup.
Social media video helps Carribbean Premier League to grow worldwide fanbase
Digital distribution through a partnership with Grabyo helps Carribbean Premier League gain fans all over the world.
Eurosport to show BDO Darts for the next three years
DIscovery / Eurosport pick up the rights to another sporting property as they look to grow across both linear and OTT offerings.
Perceptions of esports are changing as video games are integrated into schools
Nintendo pushes the use of video games in education, which is helping to change people’s ideas about esports.
Chicago Bulls and Angry Birds give fans a new perspective
The partnership between Angry Birds and the Chicago Bulls is an innovative one that will hopefully launch more unconventional sponsorships to benefit all parties.
YouTube TV shows AR ads during the World Series
YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.
Strategy of Champions: How Surrey Cricket celebrated County Championship victory online
With a membership of over 11,000, Surrey Cricket is one of the biggest county teams in the country, and despite the fact that only Yorkshire have more County Championship wins,
Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy
Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.
