Tag "social media"

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Roland Garros is getting increasingly creative on its digital platforms

To celebrate the second Grand Slam of the season which kicked off on Sunday, Roland Garros has rolled out a collection of social and digital activations to immerse fans in

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English cricket is bouncing back via social media

For cricket fans, yesterday’s Telegraph Sport headline “Cricket in crisis” was alarming to say the least. With the share of audiences getting smaller and smaller as the digital paradigm continues to

US Soccer superstar broadcasts whole game via Facebook Live

American football player Alex Morgan has broadcast the entire season-opening game between Orlando Pride and Houston Dash via Facebook’s Live streaming service. Signalling an important step in the sports live

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Juventus goes mad on social media following title win

After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken

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How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

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Q&A with AS Monaco’s Bruno Skropeta

As one of the most famous French football clubs in the world, AS Monaco’s various social media channels number over 5 million fans. Every day, the club’s digital team strives

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New Repucom report looks at eSports, Broadcast & Social Media

The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in

FC Barcelona gets creative with El Clasico content

One of the most anticipated games of each season played out on Saturday, the El Clasico in Spain between FC Barcelona and Real Madrid. With Real Madrid signing an agreement

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What Instagram’s 60 second videos mean for the sporting world

After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15

Mercedes-Benz to connect with fans through WhatsApp

With the Formula 1 season getting underway last week in Australia, 2014 and 2015 F1 World Champions Mercedes Benz has launched an initiative to connect with fans by sending them