Tag "social media"

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Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory

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Broadcasting changes promise NBA success

NBA Commissioner Adam Silver is often praised for his ability to create change and bring basketball into the modern era. With his latest proposal, Silver hopes to make basketball even

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For the NC Courage, rebranding is just the beginning

On January 9, the Western New York Flash of the National Women’s Soccer League (NWSL) announced their acquisition by North Carolina Football Club and subsequent relocation to Cary, North Carolina

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How long before the Premier League’s global bubble bursts?

What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top

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Interview with Mark Gilbert, former Head of Digitals Communications at The FA

Dan sat down with Mark Gilbert, until recently the Head of Digital Communications at The Football Association. Previous to that he worked at The Sun and News of the World, bringing together a great mix of sports and technology knowledge.

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Man United and Twitter update their relationship status

The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when the news broke, and indeed on Saturday morning, in the

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Brandtix and 90/24 Sports to help athletes harness the power of social

Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has teamed up with the sports and social media company, 90/24

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Chargers rebrand gets roasted

The Chargers, formerly of San Diego, have officially relocated to Los Angeles. The NFL Franchise rebranded yesterday, and it went down a treat on social media. Chargers "Can I copy

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The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a