Tag "social media"

Man United and Twitter update their relationship status

The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when the news broke, and indeed on Saturday morning, in the

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Brandtix and 90/24 Sports to help athletes harness the power of social

Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has teamed up with the sports and social media company, 90/24

Chargers rebrand gets roasted

The Chargers, formerly of San Diego, have officially relocated to Los Angeles. The NFL Franchise rebranded yesterday, and it went down a treat on social media. Chargers "Can I copy

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The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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Interview with Chris Schlosser on how MLS has become fastest growing US sport on social + much more

The first podcast of 2017 is a great one with SVP for Digital at the MLS, Chris Schlosser the guest. He talks about he created his own job with a quite ballsy approach, wrote the first MLS digital strategy and how the MLS has become the fastest growing US sport on social since 2013.

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

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The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as

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Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on

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Brandtix signs partnership with Dugout

Brandtix, the world’s first real-time index of elite athlete and team value based on their performance and social media appeal, is partnering with Dugout to become its official stats supplier.