Tag "social media"

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US Soccer superstar broadcasts whole game via Facebook Live

American football player Alex Morgan has broadcast the entire season-opening game between Orlando Pride and Houston Dash via Facebook’s Live streaming service. Signalling an important step in the sports live

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Juventus goes mad on social media following title win

After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken

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How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

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Q&A with AS Monaco’s Bruno Skropeta

As one of the most famous French football clubs in the world, AS Monaco’s various social media channels number over 5 million fans. Every day, the club’s digital team strives

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New Repucom report looks at eSports, Broadcast & Social Media

The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in

FC Barcelona gets creative with El Clasico content

One of the most anticipated games of each season played out on Saturday, the El Clasico in Spain between FC Barcelona and Real Madrid. With Real Madrid signing an agreement

What Instagram’s 60 second videos mean for the sporting world

After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15

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Mercedes-Benz to connect with fans through WhatsApp

With the Formula 1 season getting underway last week in Australia, 2014 and 2015 F1 World Champions Mercedes Benz has launched an initiative to connect with fans by sending them

Liverpool FC unveils its own social portal

In a partnership demonstrating Liverpool Football Club’s endeavour to get social, it has unveiled a social portal named “LFC Xtra” built in conjunction with social network platform Vixlet. Available for iOS, Android

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Eat, Sleep, Train and Tweet. Why do I need to do this again?

Telling people they should use social media is very 5 years ago. Most people know they should be doing it, but ‘why’ is still one of the most frequently asked questions from clients, particularly individuals in sport; Why do I need to be active with social media? What does it do for me?