Tag "social media"

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Digital Sport’s Weekly Wash-Up 26/8/16

Snapchat and Gatorade to deliver live scores to High School sport Snapchat is set to bring real-time geofilters to High School American football games in the U.S. The California-based platform recently tested real-time scores

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UEFA Champions League’s Twitter account is a lesson to us all

It feels like every week there’s some sort of social media gaffe to grab our attention in the world of sport. Engaging with your audience in real time on social

Digital Sport’s Weekly Wash-Up 19/8/16

US Soccer trials first video replay technology Football fans, it’s finally here! Video referral technology has been trialled for the first time as football follows every other sport into the

The number one piece of social media advice? Don’t do a Charlton.

You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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The Man United and EA Sports partnership is new ground for sports sponsorship

Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have

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Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in

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Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be

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Barcelona the most valuable team on social media – but are we measuring the right thing?

How do you measure value on social media? And how do you measure success? The definition changes depending on who you are. If you’re a sports team, engaging with your

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Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype