Tag "social media"

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Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

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The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

Snapchat Spectacles are social sport’s latest innovation

Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen

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Interview: Former VP Digital & Brand Strategy at Phoenix Suns, Jeramie McPeek

In our first international podcast recording, done almost seamlessly over Skype(!). Dan caught up with the former VP for Digital & Brand Strategy at the NBA team Phoenix Suns, Jeramie McPeek.

Digital Sport’s Weekly Wash-Up

Kings own the Suns This week we had a late candidate for tweet of the year. NBA side Phoenix Suns were pretty excited about the start of the new season and their first

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Twitter to discontinue Vine

Twitter has today announced that it will be shutting down Vine. Vine pioneered short-form video and revolutionised Twitter when it launched in 2013, but its growth has been stunted by

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The 5 best reactions to the NFL’s GIF ban

The NFL’s new ban on teams shooting footage from inside the stadium and then sharing it on social media is not necessarily the most scandalous in its storied history of