Tag "social media"

Why having an engaged audience is better than a big one when it comes to selling merchandise

We’re already past the point where social media is a new phenomenon when it comes to how sports teams communicate with their fans. There may be innovations and trailblazing new

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Arsenal social media team sums up the mood around the club

If you’re an Arsenal fan, watching the Gunners’ 3-0 Premier League defeat to Crystal Palace at Selhurst Park on Monday night will have evoked the kind of feelings that you

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Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

How does the PGA, players attract young fans? Social media, of course

Perhaps PGA golfer Grayson Murray said it best when he tweeted this out last month: Imagine if more guys from the PGA tour opened up on social media. Golf would

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Durham’s fightback begins off the pitch

It was brutal. After accepting £3.8m in financial aid from the ECB last year, Durham’s punishment was relegation and a points deduction in all three formats of the game. The

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Innovation in Digital Sport – Meet the Speakers: Dan McLaren

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet

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Cleveland Cavaliers create first-ever team social network

Last week, the Cleveland Cavaliers announced a new social network named Wine & Gold Nation. It’s a new online community designed to connect and engage Cavaliers fans, and it’s the

BT Sport shows that rights to live sport is still a winner in social media conversation

We’ve heard a lot, recently, about how having the rights to live sporting events isn’t the be all and end all when it comes to covering sport. With the rise

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What’s in a goal? How NHL sides celebrate on social media

Once upon a time, National Hockey League Twitter accounts were strictly business. They announced events, released important information and live-tweeted events with little regard for humour. It simply wasn’t the

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Speed, excitement and power: Why can’t your content be as good as the sports it is talking about?

“Hang on… I have an idea…” What happens next has changed recently. It used to be your newly formed idea would need to go over many hurdles to get to