Tag "social media"

Latest 0 Comments

When is an endorsement classed as an endorsement and what is the future of #sponsored content?

How can it be monitored? When is an endorsement classed as an endorsement? When does #ad or #sponsored need to be applied? Does it even need to be applied? Who moderates this?

Latest 0 Comments

La Liga launches official Twitter handle in English

Spanish League La Liga has officially launched a new Twitter account to cover all the latest news and action from Liga BBVA (first division) and Liga Adelante (second division) in

Latest 0 Comments

FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

Latest 0 Comments

Q&A with FC Bayern Munich’s Media Manager, Cristian Nyari

Rick Liebling recently had the opportunity to connect with Cristian Nyari, Bayern’s Media Manager, who shared some of the insights and strategies Bayern uses in their social programs.

Latest 0 Comments

AS Roma launch its Chinese WeChat account

Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.

Latest 0 Comments

AS Roma releases Social Media analytics for 2015

In a slightly strange move considering the fact that most football clubs keep its social analytics reasonably closely guarded, AS Roma has gone ahead and unveiled its social media statistics for 2015.

Latest 0 Comments

Snapchat launches official story dedicated to a Premier League game

In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and

Latest 0 Comments

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

Latest 0 Comments

New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

A tale of how we followed football’s #DeadlineDay madness

With #DeadlineDay ever increasing in popularity, broadcasters continue to seek ways in which they can interact with their market and increase their brand awareness on the back of it.