Tag "social media"

What brands should know about engaging ‘Nex Gen’ fans on social media

New data from Media Chain shows how important social media is to the next generation of football fan, but also infers best practices.

Case Study: Is Basketball Champions League the fastest growing league in Europe?

The Basketball Champions League has seen impressive engagement growth in only its second season.

Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football

The FA Cup has lost its sheen but it’s time to think of it as a new and different product.

Andy Murray and Marcelo Bielsa show honesty is the best policy on social media

Andy Murray and Marcelo Bielsa showed the sports world that honesty means more than saying the “right things” in the social media age.

DAZN drives global growth with social video through Grabyo partnership

The partnership between DAZN and Grabyo is driving social media growth.

Sampdoria’s response to Arsenal man’s form shows European clubs are courting English fans

Lucas Torreira has been a revelation for Arsenal and Sampdoria are making it easy for Gunners fans to thank them!

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.

Influencer marketing is the answer for authentic and memorable campaigns

This is a guest post by Tunde Salau, Co-founder, AI-driven Influencer Marketing platform Vensy. “Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She

London Pulse Nets Snack Media To Oversee Their Digital Comms For Maiden VNSL Season

Digital fan engagement experts and sports content creation specialists, Snack Media, today announced it has been procured by London Pulse Netball to oversee the running of their social media for

Manchester United attributes its success to online fan engagement

Manchester United, the wealthiest club in the Premier League, says that commercial success and success on the field go hand-in-hand.