Will social media have a genuine role in Tottenham and Man City’s Champions League clash?

The Champions League returns this week and the eight remaining teams have the chance to really go deep into this year’s tournament by reaching the semi-finals.

The tightest match of the round arguably involves Manchester City and Tottenham, an all-English clash between two fantastic teams, and with Spurs moving into their new stadium for tonight’s game they’re the ones boosted by the fact that this game will be played in the newest stadium in Europe. So the north London side are making the most of this by attempting to motivate their fans on social media and encourage a great atmosphere on the night.

Though both are big-name Premier League sides and top teams in Europe, different tactics have been taken when communicating to their followers on social in the build-up. Tottenham are noticeably keen ahead of tonight’s game, as there is a lot of coverage on what is happening on the training ground today, including a 20-minute live stream of thee start of the session ahead of what is now the biggest game of their entire season.

Spurs have also tried to use nostalgia as one of their tactics, getting their fans to remember one of the legendary moments at the old White Hart Lane, where Tottenham came from behind and beat City 4-1 in 2015. Admittedly a different time in City’s history, before the arrival of current manager Pep Guardiola.

However, the Citizens, who unlike their opponents did have a match at the weekend where they beat Brighton to qualify for the FA Cup final, have posted very little with regards to tomorrow’s match.

Not that this means they’re not as up for the game, of course. And reaching a cup final was perhaps the focus for much of the last few days – which would certainly be understandable.

What’s true is that, since Tottenham rested for this weekend, their account needs to post several publications to make up for the lack of content produced over the weekend in order to keep the fans engaged.

Even more importantly, Mauricio Pochettino’s side are also playing their first European game at their new and spectacular White Hart Lane home.

We’ll be witnesses to whether or not the fans actually felt more excited after all of the social media postings through tomorrow’s atmosphere in the stadium. And when any side moves into a new ground, the atmosphere is the first thing under scrutiny. So this may well be part of the plan, as they’re trying to get the fans to roar tomorrow so that the English champions feel the hostile environment, and Spurs claim a victory against a side chasing a quadruple.

About author

Darpan Mangwani
Darpan Mangwani 25 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

You might also like

Cricket World Cup final could be on free to air as power of digital proves compelling

Talks between the ICC and Sky Sports to make the final free to air are reportedly ongoing.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.