Is The Masters’ unique social media approach a missed opportunity?

As the ultimate golf tournament of the year tees off, tradition is never far from the forefront.

The Masters is certainly the most traditional of the majors. Spectators are ‘patrons’ and phones are banned. It shouldn’t really be surprising, then, that social media is not at the forefront of the tournament organisers’ thinking. After not posting for months, the social media accounts are back in the build-up to the grandest golfing event of the year.

On Twitter and Instagram, the official accounts began a countdown till Masters Week with a series of picturesque posts of real videos complemented by animations that create stunning videos to really capture the legends that have been part of this prestigious tournament.

There is no denying that these videos the raise emotion factor as well as the nostalgia levels, and the watecolour animations juxtaposed with the real versions of priceless moments of the past only serves to emphasise how meaningful they actually were. And hints there are more to come this week.

You have to ask, though, is two or three weeks before the tournament enough time to capture these sorts of emotions?

The Masters is the tournament that every golf aficionado circles in their calendar. When the year hits April, it’s automatically a different month because it’s Masters Month. The tournament is so renowned, so popular, and so eagerly anticipated, that three weeks before the Champions stand on the beautiful green of Augusta might well be enough to capitalize on opportunities.

Having said that, will the Masters ever consider attempting to stay relevant throughout the whole year, in the same way that The Open or Wimbledon have tried to do? What about those months other 11 months of the year when the tournament isn’t taking place? Are they a missed opportunity? Or are they irrelevant to a tournament that is so big it doesn’t need to bother itself by posting all year?

Though true that the real spectacle occurs during Masters week, but there is room for brands to make a name for themselves, and from the Masters’ point of view, it’s a way to stay connected to the fans and offer content throughout the year and not just at peak hour.

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About author

Darpan Mangwani
Darpan Mangwani 24 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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