Archive

Man City and Leverkusen show how capturing the mood pays off on social

Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.

Upping our game: Why safeguarding in sport should be more than a check-list

Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.

Brand it like Beckham: why brands are finally taking notice of women’s football

Women’s football is a rising investment opportunity, and here’s why brands are getting excited.

Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia

The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.

Alex Oxlade-Chamberlain and Raheem Sterling invest in STATSports

The Premier League footballers have each invested £1m in the company and will become global ambassadors.

Eleven Sports and One Football partner to offer individual La Liga games for a one-off fee

One Football and Eleven Sports have teamed up to allow fans in the UK and Ireland the chance to purchase individual La Liga games for a single one-off cost.

Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?