Tag "social media"
AS Roma introduce Botistuta – the club’s new chatbot
AS Roma’s new chatbot will answer fans’ questions about the team.
Rashford birthday celebrations show how both Man United and the player capitalise on popularity
United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.
Barcelona integrate sponsors into El Clasico celebrations, adding value for partners
Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.
Halloween gives teams a chance to show the personalities under their masks
Halloween has arrived and sports teams around the world are celebrating.
Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy
Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.
Wing launches 24-hour video service to create content for brands on-demand
Wing’s 24-hour video service enables brands to create content at short notice.
Matchday Four: Premier League Twitter Club puts the weekend in context
Every week, Digital Sport and IQUII Sport bring you a run down of the Premier League weekend on social media – here’s the best of matchday four.
Sporf’s Nick Speakman on the state of social media ahead of SportsPro’s TBC
SportsPro’s TBC takes place later this month, where Nick Speakman of Sporf will give his verdict on the state of the social media landscape.
Why Angry Birds’ partnership with Everton is actually great
Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.
Digital Sport London: The importance of Influencer Marketing in a changing world
Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?
