Ahead of Champions League tie Man United contrasts Barcelona’s social media approach

In another attractive game from the Champions League quarter finals, Manchester United will host the Spanish champions, FC Barcelona in what could be one of their most important games of the season.

Truth be told, either opponent wasn’t the happiest when the traditional lottery balls were opened up and the future-defining paper was shown, displaying the matchup that would take place between two of the giants of Europe who have faced off before in two Champions League finals, with both games going the Catalans’ way.

Attitudes towards this game may be different, whether that has to do with momentum, European dominance in recent times, or change of personnel mid-season, but there’s no denying this match will be an interesting one, to say the least.

Both teams have commented on the upcoming game at Old Trafford to be played tonight, with Man United showing a very professional and motivating tone towards their fans, to try and remember that “magical night in Paris,” and think of the great things that the most winning side in England can achieve once again.

Being the underdog of this one (and understandably so), United need to believe and need their fans to believe in a possible positive outcome against the Spanish side who are looking for redemption in the tournament after that devastating night in Rome last year.

Posts from Man United’s social media accounts have been dramatizing, and building up the tension of the game even more than it already is; they’re doing so by using nostalgia and remembering the brilliant displays the Reds have given in the past, including a personal one to this particular fixture where Paul Scholes was able to take his team to the final in 2008.

On the other hand, Barcelona’s social media accounts seem a bit more playful, more relaxed and not as concerned about the matchup as their opponents seem to be.

Of course, this is just social media, and Barcelona are definitely more than ready to face the Manchester side in one of England’s fortresses tonight.

Like Barca’s Twitter handle suggests, it’ll really be a contest between giants, but the way in which it’s told is different: it’s light-hearted, and produces a more calm feeling towards the game, rather than a nerve-wracking one from the Man United account.

Two different approaches online, yet the game will promise a spectacle tonight, and we’ll see how well the social media posts pay off for both sides.

Don’t forget Digital Sport London’s May event on the Battleground for New Tech Talent – get your ticket below!

About author

Darpan Mangwani
Darpan Mangwani 24 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

You might also like

Our top takeaways as SportsPro deliver another wonderful OTT Summit in Madrid

The 2019 SportsPro OTT Summit was hosted at the fantastic ‘Melia Castilla’ in Madrid this week and was the place to be for the who’s who of the biggest players

Rugby League World Cup Chief Executive Jon Dutton talks ahead of ambitious 2021 tournament

The Rugby League World Cup 2021 is set to be the biggest Rugby League World Cup in history, and England are the hosts that will be bringing the men’s, women’s

SPORTO panellists talk women’s football, The Ocean Race technology & Champions League branding

Digital Sport are official media partners for SPORTO’s conference in Slovenia, Portoroz on the 21st November. SPORTO is welcoming a whole host of guests & panellists as everyone comes together