Facebook to broadcast this year’s Masters in the Middle East

Facebook continues its global investment to broadcast sports to different markets, as it brings Masters golf to Israel, Qatar, Saudi Arabia, and UAE.

Announced on the eve of the tournament, the Middle East is now another area where Facebook is gaining live sports content and the Masters is undoubtedly one of the biggest yearly events in the world, and certainly in golf. In the region, fans will be able to see each and every day of the tournament live on the social media platform.

Fans will be able to catch the action-packed tournament through the Masters official Facebook page, as the PGA is trying to get recognition into this market, and Facebook’s free live streaming – essentially the new free-to-air – could definitely boost awareness and attract eyeballs to the screens.

All sports nowadays are trying to become as global as possible, and Facebook certainly wants to be part of such an international trend. Live events also bring a large number of people to platform all at once, giving the social media platform a chance to monetise big numbers at peak times, too.

It adds to the number of live sporting events Facebook has shown and will continue to show over the coming months, with golf yet another added to the portfolio.

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Darpan Mangwani
Darpan Mangwani 24 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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