Social Media

Digital Sport Insider: How NFL UK keeps the brand alive in the off-season

As the end of the season for many sports approaches, we take a look back at the DS Insider podcast and unearth some examples of how to engage with fans in the off-season.

How the World Championship final showed the power of social media for Snooker

How World Snooker, Eurosport and BBC Sport used Twitter to make snooker’s World Championship perfect for social media.

Arsenal manager’s send off covered from every angle imaginable

Arsene Wenger’s Arsenal goodbye seen through the all-seeing eye of Twitter.

What Tottenham’s Harry Kane can learn from ‘boring’ Liverpool midfielder

He was all over Twitter before he’d even set up an account. Now he’s owning it perfectly. It was the last international break, just before the start of the Champions

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Man United’s ‘classy gesture’ to Arsenal shows how football reflects on its lost past

On the occasion of Arsene Wenger’s final trip to Old Trafford as Arsenal manager, football reflected on its own lost past.

Liverpool star completes contract signing with his own signature move

Liverpool announce that Roberto Firmino has signed a new contract with a video of him sealing the deal with his own signature move.

Why social media platforms must be the ones to police their own space

After Cyrus Christie revealed the online abuse he suffers on social media, social media platforms should think about how to make their spaces fun again.

DS Manchester: How Man United changed the game & the line between fun and banter

Five things we learned from the Digital Sport Manchester on how to engage next-gen fans on social media.

Digital Sport Manchester: Opta’s success shows unique content is a winner on Twitter

Ahead of Digital Sport Manchester, we chatted to Opta about how the unique content they produce is social media gold.