Social Media
PSG’s smart strategy is the lastest in football’s attempt to woo Asia
On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
How The Open’s Twitter account tracked a dramtic final round
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
ICC’s partnership with Grabyo is a dream for clubs’ social media accounts
International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.
Transfer announcement videos – the summer window so far
Last summer’s craziness has given way to a more understated approach this time around.
No rest for Tour de France teams as social media chronicles the riders’ ‘day off’
It might have been a rest day, but the Tour de France was till very busy.
Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos
The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.
FC Barcelona power ahead of the competition in the social media stakes
The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.
