West Ham learn to expect the unexpected on deadline day

Transfer deadline day can put paid to even the best laid plans.

This summer, West Ham United have enthused their fans with some exciting signings and not an insignificant amount of cash splashed.

With the transfer record broken for Felipe Anderson and other big-name signings like Andriy Yarmolenko and Jack Wilshere added to the team, the Hammers have had a slick summer behind the scenes. On social media, too, they’ve had a good window, producing understated yet engaging transfer videos for each of their players that showed quite a bit of thought and strategy.

And so on deadline day – which comes just hours before the start of the new season this year – they had prepared another great video for a new signing.

With Fantasy Premier League enthusiasts all over the world thinking about getting their teams in before the start of the new campaign, the Hammers’ social media account announced their new signing, Lucas Perez from Arsenal, by mocking up a video to include his name in the FPL player selection.

It throws a spanner in the works for West Ham fans who will be hoping their new attacker will shine in Manuel Pellegrini’s team this season and bag a fair few goals – both for his real team and for some fantasy teams, too.

But there was also a spanner in the works for the Hammers, too – instead of the announcement being made by the club’s bespoke transfer video, they were beaten to the punch by another new signing, Jack Wilshere, who posted an image of his former Gunners teammate Perez in the training ground dressing room on his Instagram Stories.

Not that anyone at the club will mind too much, and the video still did well in terms of engagement. But on deadline day, expect the unexpected.

About author

Chris McMullan
Chris McMullan 716 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Eagles, Birdies… and Blue Whales: CT’s Ryder Cup in Numbers

At this year’s Ryder Cup, some of the technological stats are just as impressive as Europe’s landslide win.

Tales from the Unexpected – Leaders Week at Stamford Bridge

Tales and learnings from Leaders Week 2018 at Stamford Bridge.

Snack Media selected by the PFA to run first ever monthly women’s award in their 111-year history

Snack Media – a leading independent sports digital media company and fan engagement experts – has been tasked by the Professional Footballers’ Association of England and Wales (PFA) to launch