Social Media
AS Roma are the first Serie A club to broadcast a game live on Twitter
There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.
Biggest club teams weren’t to be outdone as they tweeted the World Cup final
France and Croatia played out the World Cup final, but the club teams were never far away from the action.
Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull
After the Twitter Cull, did football clubs and players lose many followers?
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
England’s official Twitter account mirrors the rollercoaster fan experience
England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
How digital media allowed West Ham to own the content around their new signing
How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.
West Ham and Newcastle use World Cup rest day to steal football’s spotlight
As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
