Social Media

Icons of Rugby tournament merges social media celebrity with live event experience

As sport becomes more and more about the televisual experience, social media needs to be able to complement the physical live event – not detract from it.

Snapchat teams up with NBC to produce Monday night Premier League show

Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.

How Premier League clubs are interacting with local fans on pre-season tours

Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

Cristiano Ronaldo transfer will show how much digital reach equals financial revenue

Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.

Carrefour’s Tour de France activation shows how brands should maximise their sponsorship

It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!

How The Open’s Twitter account tracked a dramtic final round

As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.

The World Cup will have a lasting effect on some players – but only if they’re smart about it

Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.

ICC’s partnership with Grabyo is a dream for clubs’ social media accounts

International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.

Transfer announcement videos – the summer window so far

Last summer’s craziness has given way to a more understated approach this time around.