As sport becomes more and more about the televisual experience, social media needs to be able to complement the physical live event – not detract from it.
Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.
Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.
On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.