Social Media
AS Roma introduce Botistuta – the club’s new chatbot
AS Roma’s new chatbot will answer fans’ questions about the team.
Rashford birthday celebrations show how both Man United and the player capitalise on popularity
United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.
Barcelona integrate sponsors into El Clasico celebrations, adding value for partners
Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.
Halloween gives teams a chance to show the personalities under their masks
Halloween has arrived and sports teams around the world are celebrating.
Social media video helps Carribbean Premier League to grow worldwide fanbase
Digital distribution through a partnership with Grabyo helps Carribbean Premier League gain fans all over the world.
Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy
Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.
DSLondon – What can US and UK Sports learn from each other?
What US and UK Sports can learn from each other – October’s Digital Sport London event.
Not the time for posts: What do players do on social media when results go wrong?
When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.
House of Highlights, Organic Growth and Getting the Brand Balance Right
House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?
What are the real questions we need to be asking about social media marketing
At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.
