Social Media

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.

FOX Sports’s social media plans for World Cup Russia 2018 revealed

Fox Sports announces its large-scale Twitter and Snapchat plans ahead of the Russian World Cup this summer.

UFC Europe posts impressive 2017 engagement results on social media

UFC’s impressive social numbers in Europe show their dedicated fanbase around the world will surely only grow in 2018.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation

When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans

Nielsen Sports establishes partnership with streetfootballworld on #CommonGoal initiative

In Germany, Nielsen Sports, the global leader in analytics, data, insights and consulting solutions will support the nonprofit organization streetfootballworld. In the medium term, this support will include providing further

How Cricket Australia and England Cricket contested the Ashes on social media

Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.

Man City’s new Twitter emoji shows the power footballers have on social media

Benjamin Mendy’s impact on Manchester City shows what footballers can do when they embrace social media properly.

How Wimbledon, The Open and The Olympic Games keep social media presence all year round

Staying relevant all year round is a tough task when you’re months away from the event. But some major sporting events are cleverly engaging with their fans on social media all the time.