Social Media

New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There

Two cases of American teams hitting the right notes on matchday social media

The weekend is always time for the best of sport on social media. There is actual sport to go on, and so everything feels that little bit less contrived. Sports

Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For

Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

Facebook predicts media disruption could change which sports are popular

At Leaders in Sport yesterday, Facebook’s Head of Global Sport Dan Reed gave a presentation to the crammed in audience of rights holders, agencies and media about why sport and

Man City and Chelsea Instagram gaffe reveals hypocritical nature of football news

You’ve heard the one about the footballer’s social media gaffe by now, i’m sure. Victor Anichebe and Daley Blind are etched in the mind these days, whilst countless others have

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking