Social Media
World Cup 2018 Series: A look at international football on social media in Russia
This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This
Why tennis could be at the forefront of merging live-streaming with TV
We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to
Weekly Wrap: Arsenal and Man City take centre stage, but Facebook and Amazon are the story
This week’s social media news might well be dominated by questions over whether it was right for Arsenal’s Twitter account to tweet directly to a journalist whose combined 11 ahead
Facebook to live stream 47 college basketball games in the US
It’s no secret that Facebook is looking to expand its presence in the sporting world and become a real sport broadcaster. The strategy continues with a new partnership between the
KPMG Football Benchmark launch new tool for measuring social media performance for clubs and players
Today, KPMG’s Football Benchmark platform have launched a new social media analytics tool. The company want to track data from social media to measure the performance of players and clubs
Podcast: Common Goal and social media highlight just how different it is to be a footballer
Being a famous athlete is so very different from being anyone else, and Common Goal and StreetFootballWorld are the perfect vehicle for harnessing that.
Cardiff City show togetherness at all areas of the club is key to success
For some clubs, a club slogan is just a pithy agglomeration of words, but Cardiff City seem to be taking it to heart. Their hashtag, #CityAsOne, promotes togetherness and unity
DraftKings, the new kid on the live-streaming block, will stream EuroLeague basketball in the US
It’s not just Twitter, Facebook and Amazon who are racing to grab the media rights to as much live sport as possible: it seems that almost everyone is interested in
Five Ways the NBA is Educating Its UK Fanbase
This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in
PSG team up with Justice League in a move reminsicent of one Man United made last year
As part of the release of the superhero film of the year, Justice League, next week, Paris Saint-Germain has teamed up with the movie distributor Warner Bros to create an
