Social Media

Two cases of American teams hitting the right notes on matchday social media

The weekend is always time for the best of sport on social media. There is actual sport to go on, and so everything feels that little bit less contrived. Sports

Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For

Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

Facebook predicts media disruption could change which sports are popular

At Leaders in Sport yesterday, Facebook’s Head of Global Sport Dan Reed gave a presentation to the crammed in audience of rights holders, agencies and media about why sport and

Man City and Chelsea Instagram gaffe reveals hypocritical nature of football news

You’ve heard the one about the footballer’s social media gaffe by now, i’m sure. Victor Anichebe and Daley Blind are etched in the mind these days, whilst countless others have

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking

AS Roma become the first football club to take to social media platform Steller

AS Roma, living up to their billing as one of the most innovative clubs on social media, have become the first football team to sign up to the Steller social

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism

Sports broadcasting and social media platforms: A symbiotic relationship?

Social media services offering online streaming are seen as the upstart challengers to traditional sports broadcasters – but the relationship can still be a symbiotic one.