Social Media

Weekly Wrap: Man United try not to suffer the same fate as Arsenal as Man City and Southampton win at YouTube

With so many football competitions for the country’s biggest clubs, it’s no wonder that the Carabao Cup gets short shrift. It is the least prestigious of the trophies that the

Southampton’s YouTube sensation is a timely reminder not to take things too seriously

Southampton Football Club have a reputation in the Premier League for great producing young footballers. Now they’re gaining a reputation for producing quirky social media videos. One of this summer’s

How Man City became one of the world’s leaders on YouTube

Recently Manchester City have become the first club in the Premier League to reach to 1 million subcribers on YouTube. The Citizens join FC Barcelona (3.3 million subcribers) and Real

How cricket clubs made sure their summer of social media was a big-hitting one

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. Cricket is not the most accessible sport. Games can last for days, take place when many people

Man City aren’t the only Manchester club leading the way in using players’ off-field skills

Last week, we talked about Manchester City and how allowing the injured Benjamin Mendy to create videos for the official Instagram account during last week’s home game against Stoke City

Weekly Wrap: Man City capitalising on Snapchat and Roma’s wonderful video innovation

Excitement at the start of a new season is a once-a-year thing, unless you happen to follow multiple sports. For fans of basketball, this was the week most had been

Podcast: Insights on Facebook Live from SportBible’s Paul Rayner

Live-streaming has become one of the hottest topics in digital these days. From those interested in where the media rights for live sport end up, to publishers trying to get

Eurosport teams up with Snap to engage younger audiences in the Olympic Games across Europe

Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters

How Cricket Australia plans to be the number one digital resource for the Ashes

For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years,

Could Facebook’s newest feature speed up VR’s path to the mainstream?

Virtual reality (VR) has been on the doorstep of common use for a while now, but it has yet to make a real dent. The will seems to be there,