Social Media

Reaction to Andrea Pirlo’s retirement shows how greats can cross the divide

Sport is a tribal thing, and that means crossing divides is hard. But some players are so great that crossing that line happens automatically. Even rivals have to come together

BT Sport warms up for a winter of cricket with free live streaming

When the Ashes approach, it’s always time for England cricket fans to get excited. But it can also – just like the World Cup in football – be one of

Man United and Man City celebrate Twitter’s character limit change in very different ways

If you’ve been on Twitter today, you’ll know there’s really only been one topic of discussion all day long. Since its inception, Twitter has promoted concision: say everything you have

Man City try out Facebook polls, as social media platforms try out real-time engagement

It was only last week when Facebook rolled out its new GIF poll feature, allowing users to vote on their answers to questions based on an above GIF. The first

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

Weekly Wrap: BBC pledge more sport and there’s some good news for Sunderland at last

The BBC has pledged 1000 extra hours of sport to be shown live on iPlayer and the BBC Sport website, in a move which is sure to be to the

How the Houston Astros World Series win sparked social media delight

This week, for the first time of their history, Houston Astros have become World Series Champions beating Los Angeles Dodgers, four games to three. Following this historic win, the 2017 World

Podcast: James Dickens of Yahoo! Sport on the conflict between publishers and Facebook

Not even the jarring urgency of a blaring fire alarm could stop the Digital Sport Insider podcast in its track this week. As Dan McLaren sat down with James Dickens,

Real Madrid make Weibo their official social media partner in China

Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the

AS Roma launch creative quiz to get their fans up for the Chelsea game this midweek

After a week off last week to allow for a myriad of domestic competitions all around Europe, the Champions League is back this midweek with a repeat of the ties