PSG team up with Justice League in a move reminsicent of one Man United made last year

As part of the release of the superhero film of the year, Justice League, next week, Paris Saint-Germain has teamed up with the movie distributor Warner Bros to create an interesting social media video reminiscent of Manchester United’s similar videos created with 20th Century Fox.

This parternship aims to take advantage of PSG’s popularity in France to promote the DC Comics film via a collection of videos on social media.

In these videos, PSG superstars join the Justice League according to their skills. Kylian Mbappé, because of his speed, is the Flash; Edinson Cavani, because of his strength, is Aquaman; Marco Verratti, the intelligent technician, is Cyrborg; Laure Boulleau is Wonder Woman and Neymar Jr, the leader, is Batman.

On their Twitter accounts, PSG, Warner Bros. and some players shared this campaign using the hashtag #JusticeLeaguePSG reaching a good engagement.

PSG also organised a contest for their members to get the opportunity to watch the film directly from the stadium, the Parc des Princes, the day after the Justice League release in France.

This kind of partnership shows how football clubs can be a great medium to promote a movie via players’ reputation. Indeed, they are also considered superheros by a lot of fans.

In the UK, Manchester United already experimented it with 20th Century Fox for the promotion of multiple movies including Logan, Deadpool, X Men Apocalypse and Independence Day 2.

About author

Adrien Danjou
Adrien Danjou 129 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

You might also like

Hot Topics: Social media copyright and the leagues flocking to esports

A look at the Hot Topics in this week’s Digital Sport news.

The digital race at this year’s NCAA March Madness lives up to the name

A recap of the digital goings-on at this year’s NCAA March Madness competition

adidas Football, Paul Pogba and influencer marketing – but not as we know it!

Adidas Football, THAT Paul Pogba transfer, and their new approach to influencer marketing