PSG team up with Justice League in a move reminsicent of one Man United made last year
As part of the release of the superhero film of the year, Justice League, next week, Paris Saint-Germain has teamed up with the movie distributor Warner Bros to create an interesting social media video reminiscent of Manchester United’s similar videos created with 20th Century Fox.
This parternship aims to take advantage of PSG’s popularity in France to promote the DC Comics film via a collection of videos on social media.
In these videos, PSG superstars join the Justice League according to their skills. Kylian Mbappé, because of his speed, is the Flash; Edinson Cavani, because of his strength, is Aquaman; Marco Verratti, the intelligent technician, is Cyrborg; Laure Boulleau is Wonder Woman and Neymar Jr, the leader, is Batman.
On their Twitter accounts, PSG, Warner Bros. and some players shared this campaign using the hashtag #JusticeLeaguePSG reaching a good engagement.
Il est rapide comme l’éclair. Préparez-vous, demain il rejoint la #JusticeLeaguePSG @PSG_inside @KMbappe pic.twitter.com/2DX2sfQ3Vs
— Warner Bros FR (@warnerbrosfr) November 9, 2017
Todo héroe necesita un equipo.
Tout héros a besoin d'une équipe.
Every hero needs a team.#JUSTICELEAGUEPSG pic.twitter.com/S77qfmbm8v— Edi Cavani Official (@ECavaniOfficial) November 9, 2017
L’atout central de l’équipe. Préparez-vous, demain il rejoint la #JusticeLeaguePSG @neymarjr @warnerbrosfr pic.twitter.com/4XMNYHrtwm
— PSG Officiel (@PSG_inside) November 9, 2017
PSG also organised a contest for their members to get the opportunity to watch the film directly from the stadium, the Parc des Princes, the day after the Justice League release in France.
This kind of partnership shows how football clubs can be a great medium to promote a movie via players’ reputation. Indeed, they are also considered superheros by a lot of fans.
In the UK, Manchester United already experimented it with 20th Century Fox for the promotion of multiple movies including Logan, Deadpool, X Men Apocalypse and Independence Day 2.
Nobody is born a legend. You fight to become one. #Logan #HisTimeHasCome@20CenturyFoxUK pic.twitter.com/Hc7xp1EzDX
— Manchester United (@ManUtd) February 15, 2017
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