Nielsen Sports establishes partnership with streetfootballworld on #CommonGoal initiative
In Germany, Nielsen Sports, the global leader in analytics, data, insights and consulting solutions will support the nonprofit organization streetfootballworld. In the medium term, this support will include providing further media and market research analysis and consulting services to help demonstrate the value of streetworldfootball and its efforts in corporate social responsibility.
Nielsen Sports recently conducted a social media analysis for streetfootballworld on its “Common Goal” initiative. In this initiative, professional football players like co-founder Juan Mata (Manchester United), Mats Hummels (FC Bayern Munich), and Shinji Kagawa (Borussia Dortmund) have committed to donating at least one percent of their annual salary to social projects with a connection to football. Since August 2017, Common Goal has grown from a single player in Juan Mata, to 32 players, both male and female, from six continents, plus German Bundesliga club TSG 1899 Hoffenheim coach Julian Nagelsmann and UEFA President, Aleksander Čeferin.
The analysis, which was carried out in August 2017, examined more than 40,000 social media posts that generated more than 31 million impressions, which generated over €200,000 in media value. Along with these findings, streetfootballworld received a number of key insights into target markets and groups for its own marketing and communication strategy.
Dr. Jan Lehmann, Managing Director, Nielsen Sports Germany, says: “We’re excited to be supporting an outstanding nonprofit organization like streetfootballworld with our research and consulting expertise in its ‘Common Goal’ initiative. Our global knowledge of the sports industry and cutting-edge analytical methods are already helping streetfootballworld assess the financial potential of this admirable endeavor.”
Jürgen Griesbeck, founder and CEO of streetfootballworld, adds: “Social networks are raising awareness of ‘Common Goal’ and sharpening its image around the world. Based on relevant key figures and other data, the analysis conducted by Nielsen Sports is showing us – along with our partners and the players themselves – how strongly this subject resonates with the general public. We now want to work with our partners and donors on digital marketing campaigns that will amplify the response we’ve seen so far all around the world. The rapid growth of the initiative, coupled with tremendous engagement from fans and media from all round the world, make Nielsen Sports the ideal analytical partner for streetfootballworld and Common Goal.”
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