Football

Rashford birthday celebrations show how both Man United and the player capitalise on popularity

United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.

Barcelona integrate sponsors into El Clasico celebrations, adding value for partners

Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.

Eleven Sports’ El Clasico coverage to be fronted by YouTube star Spencer Owen

Eleven Sports bring Spanish language commentary to La Liga games, while Spencer Owen will front the coverage of El Clasico this weekend.

Snack Media launches StreamFOOTBALL in collaboration with Stream Time

Snack Media and Stream Time launch Stream Football – a new service to provide football fans with engaging live video content en masse.

City Football Group and Tinder take their match to the next level

City Football Group and Tinder activate their partnership with a clever campaign.

FC Bayern launch lite version of their website for fans with poor internet connections

FC Bayern launched a lite version of their website as access to good internet connections is brought into the spotlight.

Snack Media selected by the PFA to run first ever monthly women’s award in their 111-year history

Snack Media – a leading independent sports digital media company and fan engagement experts – has been tasked by the Professional Footballers’ Association of England and Wales (PFA) to launch

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.

Minnesota United first MLS team to use Wakelet

Minnesota United use Wakelet to curate online content, giving fans a one-stop shop.

Bleacher Report launch animated Champions League ‘Reality TV’ show, The Champions

Bleacher Report launch The Champions to go alongside Gridiron Heights and Game of Zones.