Football

How Sportradar data gave publishers the tools to maximise World Cup engagement

How Sportradar’s Sports Journalist Assistant helped publishers feed stats-hungry fans at the 2018 World Cup.

Copa90’s James Kirkham on a new kind of football coverage

The World Cup may feel like an age ago, but the lessons we can learn from it are as fresh as they come.

Matchday Four: Premier League Twitter Club puts the weekend in context

Every week, Digital Sport and IQUII Sport bring you a run down of the Premier League weekend on social media – here’s the best of matchday four.

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

The Football Foundation partners with MyLocalPitch to boost participation in football

New partnership aims to boost football participation with the use of software as a service.

Why Angry Birds’ partnership with Everton is actually great

Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.

La Liga aims to use its agility to upset the Premier League juggernaut

La Liga’s newest innovations are the league’s latest attempt at toppling the Premier League and attaining world domination.