Football
The unintended consequence of the rise of OTT in sport
As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.
Snapchat teams up with NBC to produce Monday night Premier League show
Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.
How Premier League clubs are interacting with local fans on pre-season tours
Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.
PSG’s smart strategy is the lastest in football’s attempt to woo Asia
On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.
Serie A showing games in cinemas is an attempt to bring the social experience back to football
Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.
Video games have changed the way football fandom operates – it’s time sport recognised that
Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Manchester United launch MUTV integration for streaming platforms
Manchester United ensure that fans won’t miss anything by integrating MUTV with four different streaming platforms.
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
