Snack Media selected by the PFA to run first ever monthly women’s award in their 111-year history

Snack Media – a leading independent sports digital media company and fan engagement experts – has been tasked by the Professional Footballers’ Association of England and Wales (PFA) to launch the PFA Fans’ Women Player of the Month Awards. It is the first time in their 111-year history the players’ union has held a monthly award for female footballers and follows the success of the regular PFA Bristol Street Motors Fans’ Player of the Month Awards, which recognise the best male footballers across the country’s top four divisions each month.

Just like their work with the men’s award, Snack Media – who are the PFA’s digital media partner – will utilise their expertise within the sport to give more football supporters across the UK the opportunity to determine the winners and boost awareness of the league and its players. They will welcome regular panellists from the PFA and Snack Media Group (of 300+ sports websites and 26 million football fans) plus guest panellists each month. These will include ex-pros, officials, managers, journalists, social media influencers and, crucially, supporters from across the country to determine a shortlist of potential winners each month before the vote is opening up to the general public. In an Awards first, they will also release footage of all shortlisted players to make it even easier for voters to pick their favourite player. Fans will be able to vote for their winner via the Player of the Month Award voting widget which also houses the men’s categories and is embeddable on multiple websites at the same time.

Speaking about the newly-introduced PFA Fans’ Women Player of the Month Awards, and the decision to use Snack Media to run them PFA Chief Executive Gordon Taylor, said, “There was no question about introducing a voting category for the women’s game. There are so many talented footballers in the FA WSL and they deserve to be recognised each month for their on-field achievements. Snack Media has been so influential in helping us boost prestige, awareness and engagement in the PFA Bristol Street Motors Fans’ Player of the Month Award that we felt completely confident of asking them to add to their already great service and run this latest addition to the Awards”

Niall Coen, Founder and CEO of Snack Media, said, “When we were given the opportunity to help raise the profile of women’s football in this country by Gordon Taylor and the PFA team we jumped at the chance. It’s fantastic to see the introduction of this Award and we see it as a positive step for recognition of the excellent talent in the women’s game.

As The PFA’s media partner and fan engagement experts, we understand how football fans think and behave. By using video highlights, our expert panellists and our voting tools to help fans select the best player each month we are sure that the FA WSL Fans’ Player of the Month Award will be a huge success.”

The first ever Women’s Award will be open for voting on Friday 12th October at 3pm until 8am on Monday 15th October. The winner we be announced at 11am that day. Those looking to vote can do so by visiting www.footballfancast.com/pfa-awards as well as on sites including FootballLeagueWorld.co.uk, FootballTransferTavern.com and a number of other selected websites.

Fans using social media are encouraged to use the hashtag #PFAWomensAward

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