Digital Sport Exclusive
What media coverage of the World Cup tells us about growing women’s football
With DSLondon’s Growing Women’s Football event on the horizon, we ask what strategies should be put in place to grow the game.
Sevilla launch new club shop on Amazon
Sevilla become the latest team to open a club shop on Amazon – but will partnerships become official once the ecommerce giant wades deeper into football with Premier League rights next season?
UEFA Innovation Hub enlists seven start-ups to “shape the sport of the future”
UEFA’s Innovation Hub seeks to integrate new digital technologies into the governing body’s processes to enhance football’s future.
Digital Sport London: Get up to speed on our next three events
Looking at football (both women’s and men’s) as well as cricket, get up to speed on our next three events.
Man City study shows media coverage key to growing women’s football
New study shows that media coverage more than grassroots intiatives will have greatest effect on long-term growth of the women’s game.
Panini Enlist Snack Media To Bring Premier League Sticker Album To Life Online
Panini to activate Premier League rights with Playmaker FC.
Cricket World Cup final could be on free to air as power of digital proves compelling
Talks between the ICC and Sky Sports to make the final free to air are reportedly ongoing.
The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones
The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.
Premier League fixture announcement is a wake up call for brands and publishers
The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.
Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup
Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?
