Digital Sport Exclusive

NFL and Fortnite announce partnership as sport eyes gaming audiences

The NFL and Fortnite activate their new partnership with NFL team skins for the game.

Rashford birthday celebrations show how both Man United and the player capitalise on popularity

United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.

Halloween gives teams a chance to show the personalities under their masks

Halloween has arrived and sports teams around the world are celebrating.

Perceptions of esports are changing as video games are integrated into schools

Nintendo pushes the use of video games in education, which is helping to change people’s ideas about esports.

Strategy of Champions: How Surrey Cricket celebrated County Championship victory online

With a membership of over 11,000, Surrey Cricket is one of the biggest county teams in the country, and despite the fact that only Yorkshire have more County Championship wins,

Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy

Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.

Eleven Sports’ El Clasico coverage to be fronted by YouTube star Spencer Owen

Eleven Sports bring Spanish language commentary to La Liga games, while Spencer Owen will front the coverage of El Clasico this weekend.

City Football Group and Tinder take their match to the next level

City Football Group and Tinder activate their partnership with a clever campaign.

FC Bayern launch lite version of their website for fans with poor internet connections

FC Bayern launched a lite version of their website as access to good internet connections is brought into the spotlight.

What makes a rights holder a hit on YouTube – The ECB might have the answer

The ECB are a massive hit on YouTube – Digital Sport spoke to Social Media Manager Steven Dent for a wide ranging interview on what makes them so successful.