Halloween gives teams a chance to show the personalities under their masks
Sport might not be the first thing to spring to mind when you think about Halloween, but all over the world, sports teams and athletes are celebrating the spookiest time of the year.
Creating special content, especially videos where the athletes can show off their personalities, is another way for sport teams to interact with and engage their fans. Sport is all about entertainment, and making sure to entertain fans even when the subject is not even necessarily sport is essential to keeping fans coming back for more.
This year, Manchester City stands out from the crowd, having posted multiple tweets in celebration of the big day. They posted a video of Oleks Zinchenko, in a costume and wig, performing Michael Jackson’s ‘Thriller.’
The 'Zinchiller!' with @Azinchenko17!
WATCH ▶ https://t.co/T0JiDHyBi0 #HappyHalloween #mancity pic.twitter.com/fHmhAG5oE0
— Manchester City (@ManCity) October 31, 2018
But City didn’t stop there. Halloween-themed pictures for #WallpaperWednesday, featuring the ever-game for social media Benjamin Mendy, midfielder Bernardo Silva, and of course, Zinchenko himself, all kitted out in Halloween garb. Fans can save the photos and use them as the wallpapers on their phones and other electronic devices.
Your Halloween themed #WallpaperWednesday staring @benmendy23, @BernardoCSilva and of course Michael Jackson 2.0, @Azinchenko17! #HappyHalloween #mancity pic.twitter.com/wfSCDGMkIH
— Manchester City (@ManCity) October 31, 2018
Fulham also partook in the festivities by sharing a video of Under-18s talend Jean-Pierre Tiehi scaring a few his teammates during interviews by wearing a mask and jumping out at them. A classic.
#HappyHalloween#FFCU18s' striker Jean-Pierre Tiehi gave his teammates a frightfully good interview to remember! ????????
????: https://t.co/kc5vRvDt5V pic.twitter.com/5Z5LDeoww3
— Fulham Football Club (@FulhamFC) October 31, 2018
Elsewhere, both Wolves and Arsenal had similar ideas, creating videos of their various assorted stars reciting iconic quotes from scary movies, showing off the team’s acting skills and personalities all in one video. They frequently couldn’t get through a whole line without laughing, either at themselves or each other.
The players try their hand at iconic lines from some of the most famous horror movies for #Halloween2018
Make sure you ???? until the very end…
???????? pic.twitter.com/uoFYsl5m3z
— Wolves (@Wolves) October 31, 2018
“Whatever you do… don’t fall asleep!” ????
Some of this acting got us like ???? pic.twitter.com/6fFRq5NVUg
— Arsenal FC (@Arsenal) October 31, 2018
Away from round-ball football, the American version was never going to miss this occasion to serve up some social content.
On the NFL UK’s Twitter account, there’s a video of Bill Belichick wearing a pirate costume, joking around, and roller skating while onlookers laugh.
Yes, this is THE Bill Belichick ????
Dressed up as a pirate for Halloween ????????????
AND roller skating ????????????#HappyHalloween pic.twitter.com/1uPbRInvb6
— NFL UK (@NFLUK) October 31, 2018
Meanwhile, Belichick’s own New England Patriots shared a fast-paced, hilarious video of some of the players walking through a haunted house to hilarious effect.
#Patriots D-linemen vs. haunted house: a thrilling #Halloween matchup. pic.twitter.com/tL313qk0gw
— New England Patriots (@Patriots) October 31, 2018
It doesn’t all have to be flash and comedy, however. Sometimes just a simple, well-produced graphic is all that is needed: The Baltimore Orioles and the Boston Celtics both kept it simple and posted short animations to wish their fans a happy Halloween.
????????Have a safe and happy HallOween, #Birdland! pic.twitter.com/BWQwWAnSlu
— Baltimore Orioles (@Orioles) October 31, 2018
Have a very Scary Halloween ???? pic.twitter.com/6ca6WndEXr
— Boston Celtics (@celtics) October 31, 2018
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