Digital Sport Morning Briefing: Thursday 21st December

Here are this morning’s reads, including a very long (but worth it) read from Rolling Stone, not one you’d usually associate with digital related content. It’s an article on one

Tellyo’s speed and streaming capabilities key to social amplification for the Hong Kong Sixes

Featuring squads from the world’s major cricketing nations, broadcast content of the hugely successful Hong Kong Sixes 2017 was created by sports production company Sunset+Vine. The tournament is the world’s

Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation

When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans

Digital Sport Morning Briefing: Wed 20th Dec

This morning’s reading list brings together a curious mix of AI gloves for UFC (!), mobile ticketing, a guide to social video views, PWC’s research on live sports & cord

Nielsen Sports establishes partnership with streetfootballworld on #CommonGoal initiative

In Germany, Nielsen Sports, the global leader in analytics, data, insights and consulting solutions will support the nonprofit organization streetfootballworld. In the medium term, this support will include providing further

How Cricket Australia and England Cricket contested the Ashes on social media

Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.

EA Sports and Adidas give four top clubs chance to reach fans on FIFA 18

EA Sports and Adidas strike a deal to give fans on FIFA 18 the chance to play in exclusive kits for four of Europe’s top teams.

Digital Sport Morning Briefing: Tuesday 19th December

Only 6 days until Christmas (not that I’m counting) and there’s still lots going on within the mighty sports industry. If you see or are part of anything that we

Fnatic announces its participation in Gfinity’s third Elite Series

Fnatic have announced that they will join Gfinity’s expanded 10-team league as it returns for its third season.

How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign

Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.