Tellyo’s speed and streaming capabilities key to social amplification for the Hong Kong Sixes

Featuring squads from the world’s major cricketing nations, broadcast content of the hugely successful Hong Kong Sixes 2017 was created by sports production company Sunset+Vine.

The tournament is the world’s fastest cricket format and took place over just two days (between 27-28 October), requiring the Sunset+Vine team to rapidly deploy
its production and broadcast equipment to capture the quick-fire event. The team used Tellyo to live stream matches and create real-time highlight clips for social media.

Ingesting footage on the ground in Hong Kong, Sunset+Vine implemented over twenty outgoing streams using Tellyo’s easy-to-use streaming features, feeding up-to nine platforms simultaneously, including streams to Facebook and YouTube.

One of Sunset+Vine’s requirements involved distributing four different bitrates to Akamai ingest points in Australia and Singapore. The Tellyo team helped deliver the required customised production setup for broadcasting these high-quality streams to millions of viewers around the world, including audiences of fox.com and Cricket Australia’s website, cricket.com.au.

David Stranks Exec Producer Digital at Sunset+Vine, said: “The two-day event and its fast format doesn’t allow much time and we had to work quickly and smoothly. Tellyo gave us the speed of deployment we required, and the reliability and strength of its streams were outstanding.

“With the customisations for Akamai, the Tellyo team helped us immensely by developing adaptations within their infrastructure to meet our streaming requirements for all destinations.

“Working as our partner throughout, Tellyo’s team helped us achieve what was needed to get the best quality coverage of the Sixes, ensuring the event was a huge success.”

 

Measuring the success of the Hong Kong Sixes

Using a fast, entertaining format highly suited for live streaming and social media, the Sixes’ organisers had promised maximum entertainment value and engagement, and vowed to make it the most hi-tech, innovative cricket tournament in the world.

Tellyo’s advanced web-based platform helped to deliver:

  • 7million live stream views on Facebook and YouTube (8.4m and 1.3m respectively).
  • 3million Facebook engagements, extending the stream’s reach out to 37million people on the social platform.
  • 53 near real-time highlight clips, which were created by the Sunset+Vine team within Tellyo and shared on social media. Clips achieved over 665k views, generated more than 15k engagements and reached 3million people during the two-day tournament.

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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