Here are this morning’s reads, including a very long (but worth it) read from Rolling Stone, not one you’d usually associate with digital related content. It’s an article on one of the most interesting companies in the US at the moment, Magic Leap. A secretive company that’s taken in some $1.7bn in funding over the last 6 years without releasing a product… yet. This is about to change with Magic One. Fascinating things then are happening in Mixed Reality!

There’s some other great articles below, so read on to get your morning digest of digital sport (and sometimes just digital);

INDUSTRY NEWS/ARTICLES

Magic Leap: Founder of Secretive Start-Up Unveils Mixed-Reality Goggles (rollingstone.com)

I don’t need to add much more than what was said above. It’s a really interesting company that many of you have possibly never heard of. They could be the ones that make MR into the next big thing, something Microsoft are also working hard on with Hololens, and in turn push VR and AR into our daily lives.

Soccer 3.0 – When data becomes the 12th man (linkedin.com)

Prof Sascha L. Schmidt takes a look into the future of football and what clubs will look like in a few years time. And how they can utilise modern technology to double their off-field earnings. In his summary he states that “Transfer fees will be commonplace not only for players and trainers but to acquire particularly sought-after specialists, such as data scientists, data designers, data entertainers or video, performance and recruiting analysts.” Will it really come to that?

The football content landscape is changing for the greater good (snack-media.com)

Summary of what a challenging year it’s been for sports publishers in 2017 and what opportunities lie in wait next year. I’ll be happy to see the back of galleries on sites used to increase page view counts, and I’m sure they’ll be other benefits as well.

Chrome will start blocking ads on February 15 (venturebeat.com)

One for people out there who run advertising on their websites, which is probably a lot of people. It won’t happen in one go, probably rolled out over a period of time with new updates but anyone who designs or runs ads should make sure they’re compliant, which you should be anyway, before it kicks in.

Moneyball comes to Barnsley as group including Billy Beane seals takeover (theguardian.com)

The long-awaited takeover by Nice’s owner Chien Lee has been completed and Barnsley fans can look forward to the input from the original moneyball man Billy Beane. A man I was lucky enough to hear speak at Leaders this year when he was interviewed by, and did some interviewing of himself, Team Sky’s Dave Brailsford.

And finally… the new advert from adidas brings together many of their creators from the world of sport, fashion and music including Leo Messi, David Beckham, Paul Pogba, Pharrell Williams, Snoop Dogg and many more. Worth a watch.

DIGITAL SPORT ARTICLES

How Cricket Australia and England Cricket contested the Ashes on social media

Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation

EA Sports and Adidas give four top clubs chance to reach fans on FIFA 18