Only 6 days until Christmas (not that I’m counting) and there’s still lots going on within the mighty sports industry. If you see or are part of anything that we may be missing then get in touch with me at daniel@digitalsport.co – now on with today’s articles…

INDUSTRY NEWS/ARTICLES

Whites become first club to deploy virtual hybrid perimeter technology (leedsunited.com)

A further rollout by adi.tv of their award winning perimeter board solution, with Leeds becoming the first UK football club to benefit. Allowing them to show more localised advertising to a TV audience around the world.

News Feed FYI: Fighting Engagement Bait on Facebook (newsroom.fb.com)

Important news for anyone running Facebook pages for their brand, client or team. Facebook are now clamping down on the deliberate ploy of asking for engagement from fans of pages. This appears on the outside to be a good thing with pages that game the system to their benefit, but can also be seen as reducing options for pages to actually engage in any way with the fans they’ve worked hard to build up. Is there any organic reach left or is Facebook a pure advertising play now for brands/teams/etc? Bayern Munich’s Scott Sandalow is definitely in the camp of it being bad

2015: Facebook encourages engagement with calls to action (Polls, tagging, caption contests, etc.)

2017: Facebook penalizes "engagement baiting" (Polls, tagging, caption contests, etc.)#SportsBiz | #IdentityCrisis | #MediaIn2017 pic.twitter.com/qRzH2NuqvY

— Scott Sandalow (@ScottSandalow) December 18, 2017

Lucas and Spielberg on storytelling in games: ‘it’s not going to be Shakespeare’ (verge.com)

“Storytelling is about two things, it’s about character and plot.” Character is what movies and television offer, Lucas said, but it’s a concept the gaming industry is just now discovering. “Like sports. It’s about Tebow. It’s about, you know, Kobe. They’re starting to realize that if they focus on the characters it makes the game much richer.”

“But by its very nature there cannot be a plot in a game. You can’t plot out a football game. You can’t plot out feeding Christians to lions. It’s not a plot.”

The Dublin start-up changing how clubs find next generation (thetimes.co.uk)

Our friends at Sportego are in the news through their Profile90. Great to see them doing well and getting the recognition they deserve. (This article is behind a paywall).

Heat launch AR face filters (brisbaneheat.com.au)

Heat have been one of the leading teams in terms of testing of new technology such as AR and VR. This year they’ve been pushing even more on both fronts with ‘face filters’ being one of them. The VR side is the AR Walk where fans can relive famous moments through the app.

DIGITAL SPORT NEWS

How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign

Man City’s new Twitter emoji shows the power footballers have on social media

Fnatic announces its participation in Gfinity’s third Elite Series