Archive
How social and OTT platforms are changing sports consumption.
Guest post by Gareth Capon, CEO of Grabyo The way fans consume and experience sports is rapidly evolving. Ratings across TV and linear services continue to fall – but this
Juventus launch teaser for a new Christmas extravaganza on social media
Last Christmas, Juventus brought the club together for a festive song – a bespoke take on We Wish You A Merry Christmas with words re-written for the club itself. Complete
Digital Sport Morning Briefing: Tuesday 5th December
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
You had to be there: How AR can bring the glamour back to watching sport in person
Augmented reality seems to be beginning to find its niche. Over the last few months, we’ve seen plenty of interesting uses for the technology across plenty of different sectors, not
Why Digital Assets are the Future of Sports Sponsorship
MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.
Digital Sport Morning Briefing: Monday 4th December
NEWS HEADLINES The Disruptive Force of eSports (Sports Business Institute) Esports as ever is a hot topic, and has been for the last 18 months or so. Institutes such as
Mercedes Benz Stadium’s latest award shows what goes into a new stadium
Building a new stadium is a difficult business. Not only are you designing a building to house tens of thousands of people in party mode every few days, but you’re
AS Roma launch “La Magica Land”, an innovative fan zone featuring VR
For their next Serie A game against SPAL on Friday evening, AS Roma are rolling out an new experience for their fans: La Magica Land. La Magica Land is the new,
Melbourne Stars launch innovative youth engagement digital platform
The Melbourne Stars have launched an innovative digital platform to engage young fans over the upcoming seventh season of KFC Big Bash League. Developed by Eastwood, the Stars Squad platform
Your Digital Sport Morning Briefing: Friday 1st Dec
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
