Tag "Wimbledon"

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Wimbledon, Twitter and the age of video highlights

As Wimbledon starts, it’s clear that this is an event which will be heavily followed on social media. For the last decade, that’s been increasingly obvious, but as Facebook and

Wimbledon’s fan-led innovations show how sport can exceed expectation

The grass has been trimmed to eight millimetres, the strawberries have arrived and the cream is in the fridge – Wimbledon starts tomorrow. It’s an eagerly anticipated stalwart of the

ECB to learn from Wimbledon’s success with new broadcast deal

Perhaps the biggest threat in all areas of sport is short-termism. From athletes and coaches cast aside because of a run of poor form to short-sightedness in the more business-oriented

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Wimbledon launch campaign in an attempt to marry tradition with modernity

It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And

Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

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Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

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Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

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How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

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What the future looks like: drones will hone your tennis game

Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks

Digital Sport Weekly Washup 08/07/2016

With Rio 2016 just around the corner, Samsung have released their video “The Chant”. It is looking at the story of Margret Rumat Rumat Hassan and the pride of a