The Open basks in the limelight as World Cup and Wimbledon memories fade

Thursday morning marks the start of The Open championship, golf’s third major of the year and one of the biggest events of the British sporting summer.

A week after the end of the World Cup and Wimbledon, the eyes of sports fans will be on Carnoustie for an eagerly anticipated Open Championship with plenty of top names on form and with few other big sporting events to get in the way.

That leaves an opening for the tournament’s social media accounts to take the limelight for the duration of the weekend – indeed, for the whole week.

But they’re doing it with plenty of varied types of content.

As well as the usual live action, interviews and build-up this week, The Open have created their own ‘Inside The Open’ documentary series to give fans a glimpse into the tournament beyond the usual coverage of the event they might be used to with highlights clips or historic moments.

Another one of the content strands the Twitter account has been producing will be very helpful later on at the weekend.

Ahead of the big tee off on Thursday morning, The Open has produced a video for all of the 18 holes, taking a look at each of them in detail giving fans a flavour of what to expect. That’s the kind of thing that fans – both ardent and casual alike – will have to know later in the weekend when the tension begins to build on Sunday. Knowing where the danger is on every part of the course and which holes will pose the biggest problems to specific players will allow those watching at home to really drink in the action on the final round.

By Sunday, fans will hope to know the course well enough to know what’s coming next for the final few groups.

But despite all of the high-end content being produced, no matter how helpful or how insightful for fans who want to live and breathe The Open this weekend, they also have to take into account the more basic needs of fans on social media – the desire to be entertained.

Few people log into social media platforms to be educated – that’s what Google searches and feature articles are for – but any good official account will do both.

So far this week, The Open has managed to it. And over the course of the competition, expect plenty more content geared towards all types of fan.

About author

Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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