Tag "Wimbledon"
Wimbledon: Traditional on the court but at the heart of digital innovation off it
When it comes to the All England Lawn Tennis & Croquet Club, many things are off limits, or at the very least, viciously protected. Such things include the size of
#FeelWimbledon: Sharing crowd biometrics to Social Media
With both the Jaguar and Wimbledon brands steeped in such history and tradition, it was before long that they’d team up to produce a clean and aesthetically pleasing social activation
Interview: Insights into digital innovation the Wimbledon way
Wimbledon’s Alexandra Willis gives us an insight into not only how they’re going to keep up with the heavy expectation of providing a flawless digital experience of one of the world’s premier sporting events but keep the experience as uniquely Wimbledon as possible.
Interview: How Wimbledon has become one of the most digital events in sport
I was lucky enough to have the opportunity to speak with Alexandra Willis, Content and Communications Manager at the AELTC. She gave some great insights into what to expect at Wimbledon across digital including IBM Social Media Command Centre and ‘Hill Vs World’
2011 Wimbledon iPhone App
This year sees the third incarnation of the official Wimbledon iPhone app, put together with the help of the official technology partner IBM. It has been slowly building each year with a view to being useful to spectator and armchair fan alike.
