Wimbledon get fans ready for the Championships by reporting on the French Open

Part of the build-up to Wimbledon is Roland Garros.

That may seem odd, but the French Open tennis at the start of June marks the start of the sporting summer. Just a few short weeks later, tennis swaps clay for grass as Queens and then Wimbledon will take centre stage.

The French Open and Wimbledon are hardly competitors. They are two parts of the same whole. And whilst tennis fans will each have their individual favourite tournaments, there’s no doubt that the sport needs variety.

To that end, Wimbledon’s own Twitter account is taking the opportunity to provide their own service to fans by covering the goings-on in Paris in a daily round-up, which are also reported on the official Wimbledon website.

That sort of crossover is rare in sport. High profile events don’t usually create content for other events, but it really does make sense: build up to your own tournament by generating as much interest as you possibly can in the sport as a whole.

With just a month to go until the Championships start at Wimbledon, though, there are plenty of preparations going on behind the scenes. But until the crowds arrive at the start of July, the All England Club will be a quiet place as all the attention remains fixed on Paris.

About author

Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Arkadium’s Rob Caliolo talks immersive advertising, change in gaming & the impact of social media on player personalities

“I think that fans and individuals, particularly in the younger demographic, are seeing the world through that individualistic lens more and more.” These are the words of Rob Caliolo, Vice-President

The Athletic team up with These Football Times in exclusive content partnership

The Athletic made a huge noise as they crossed the Atlantic Ocean and entered the UK market, bringing their subscription-based model of football writing to the country in which the

Top 5 football kits as Puma’s latest Italy jersey continues sentimental trend in shirt designs

Football fans have always been sentimental about their team’s shirts, desperate for a kit that represents the side’s values, history, colours, but also one that looks very stylish and fresh