Wimbledon get fans ready for the Championships by reporting on the French Open

Part of the build-up to Wimbledon is Roland Garros.

That may seem odd, but the French Open tennis at the start of June marks the start of the sporting summer. Just a few short weeks later, tennis swaps clay for grass as Queens and then Wimbledon will take centre stage.

The French Open and Wimbledon are hardly competitors. They are two parts of the same whole. And whilst tennis fans will each have their individual favourite tournaments, there’s no doubt that the sport needs variety.

To that end, Wimbledon’s own Twitter account is taking the opportunity to provide their own service to fans by covering the goings-on in Paris in a daily round-up, which are also reported on the official Wimbledon website.

That sort of crossover is rare in sport. High profile events don’t usually create content for other events, but it really does make sense: build up to your own tournament by generating as much interest as you possibly can in the sport as a whole.

With just a month to go until the Championships start at Wimbledon, though, there are plenty of preparations going on behind the scenes. But until the crowds arrive at the start of July, the All England Club will be a quiet place as all the attention remains fixed on Paris.

About author

Chris McMullan
Chris McMullan 688 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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