Posts From Chris McMullan

Chris McMullan
Chris McMullan 234 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

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How the arrival of South African teams in the Pro14 will boost social media engagement

This is a guest post by Trev Keane MD of fan data and analysis experts SportEgo.ie. This last saw week saw huge news break in the world of rugby as North and

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Juan Mata calls on fellow footballers to join him in his new venture, #CommonGoal

Juan Mata doesn’t fit the mould when it comes to the Premier League’s biggest stars. Raised in northern Spain, Mata started his career with Real Oviedo before moving to Real

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Man City launch new platform for fan-engagement

Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’

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Digital Disruption and the return of football – the Weekly Wrap

Summer is always a busy time for sport. So many iconic tournaments which have been an entire year in the making – or more, in the case of the Lions

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Neymar’s PSG move is the biggest ever, but Goal and Facebook Live are harnessing the interest

Neymar’s transfer from Barcelona to Paris Saint-Germain is undoubtedly the biggest move of the summer, and given the transfer fee blows any and all other deals out of the water,

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How football clubs can do social media right – and how to avoid disaster

At a time of year when new kits are launched, new signings are announced, and football clubs gear up for the new season, this is the time when fans start

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Football club content creation is great for fans – but is it bad for those who want the full story?

Over the summer, one of the most noticeable fads has been the explosion of football club transfer announcements on social media. There are plenty of positive reasons for clubs to

Weekly Wrap: the DigiSport news you may have missed this week

This week, the world of social media in sport was once again taken over by the football transfer window, and cringeworthy / innovative (delete as appropriate) Twitter announcements for massive