Posts From Chris McMullan

Chris McMullan
Chris McMullan 195 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

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Formula One to launch new OTT service to bring fans more digital content

When Liberty Media bought Formula One a few months ago, the sport was falling behind massively when it came to digital output. It wasn’t for lack of will on the

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Arsenal’s social media on point as they manage to make something out of nothing

Arsenal announced the signing of the Bosnian defender Sead Kolasinac in a deal we all knew was coming: the former Schalke 04 player was out of contract and set to

Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

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European handball teams up with Sportradar to bring data and video to fans

Sportradar and the marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, have agreed a new long-term partnership to bring “data, streaming, marketing and digital services [to]

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Rangers partner with Eleven Sports Media to provide fans with stats and social media at Ibrox

So many advantages to watching sport have come from digital media that it almost seems like staying at home is the only way to miss nothing. Buying a ticket to

UEFA launch #WePlayStrong campaign to change ‘uncool’ image of football

Tomorrow evening sees the final of the Women’s Champions League from the Cardiff City Stadium, the City’s second stadium, smaller than the Millennium Stadium where the men’s final will be

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Ian Stafford, The London Sporting club and the missing link between the Digital and the Real

“Listen, you’ve gotta live!” Ian Stafford is a man who, in the words of Dan McLaren on the Digital Sport Podcast, ‘won’t be left wondering “what if i’d done that”

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Symbiotic relationships between sports teams and media outlets hint at bigger questions

Under new owners Liberty Media, Formula One has begun to embrace social media and digital progression much more than it ever has before. This season has seen the lifting of

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How social media holds the key to turn Rugby into a truly global game

As World Rugby enters into a seven-year partnership with NBC in the US, it looks like we are embarking on an exciting time in the sport’s history. Rugby union may

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Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online