Tag "social media"

MLS and EA Sports team up to make FIFA 18 real

EA Sports FIFA and MLS team up again – this time to make skill games real!

Digital Transformation: The whole world’s at it. So why not football?

Football clubs *can* get this digital thing nailed. But the time to start is now.

Multilingual Websites for Sports Teams – Inspired or Insanity?

There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.

Cristiano Ronaldo to produce TV series as Facebook’s strategy becomes clearer

The Real Madrid star may not be in for a shock career change, but the news does hint at Facebook’s long-term content plans.

Daily Digest: Turning fans into customers & how technology is killing a long held tradition

Daily Digest containing what else has happened at NewFronts, the demise of football programmes and Tim Crowe’s ‘inconvenient truth’.

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Why scrapping programmes is the wrong way for clubs to embrace digital progress

The EFL’s clubs will vote on whether production of matchday programmes is to remain compulsory, but clubs who wish to scrap them altogether are sending the wrong message.

Formula One’s embrace of social media helps perfectly capture the weekend’s drama in Baku for all

Formula One’s new digital strategy has allowed the official social media accounts and the teams themselves to take full advantage of their sport’s most crowd-pleasing moments and last weekend we saw the fruits of that initiative.

Formula One’s new fantasy game shows the benefit of fan engagement gaming

As Formula One launches a fantasy league game, we look at the benefit of fan engagement games.

Why social media platforms must be the ones to police their own space

After Cyrus Christie revealed the online abuse he suffers on social media, social media platforms should think about how to make their spaces fun again.