Tag "social media"

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.

For casual observers and ardent fans alike: Previewing the Tour de France on Twitter

How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.

Embracing change is the most crucial hurdle facing the sports industry today

James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

FIFA World Cup social media accounts gear up for the main event

A look at how the FIFA World Cup social media accounts are gearing up to the big kick off next week.

Twitter is the place to be to follow the Women’s Football Awards 2018

Twitter is the place to be if you want to follow the 2018 Women’s Football Awards!

National Teams on social are already starting to share that World Cup feeling

The build-up to the World Cup is underway, and many national teams are already innovating on social media. Is this a sign of things to come?

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.